If you want to build a stronger team in the marketplace, you have to ensure that everyone you've hired is on the same page, especially when building brand awareness about your company's mission and ...

Every day, people are showing others what their guiding principles and morals are. By the decisions you have to make, big and small, you indicate the ethics and code of conduct by which you operate.

Core values are the DNA of any organization. They can’t just be words on your website or live on a conference room wall. They must be the backbone of a company’s culture, how you behave as an ...

Knowing and acting on core values is essential to being a resilient educator—and resilience is key to managing the continuous challenges that any educator faces. Before I introduce an activity to help ...

Leaders must be deliberate about creating the kind of culture they want at their company. One of my favorite sayings is, “If you don’t intentionally create a core culture, others within the ...

Here’s how to create a concise explanation of your company’s objectives that helps develop a roadmap to achieve them. A mission statement serves as a clear and concise articulation of the company’s ...

Why Psychologists Haven’t Agreed on the Basic Human Values—Until Now Personality traits are stable patterns in the way we think, feel, and behave (Johnson, 1997, p. 74). In a previous PT post, I ...

Opinions expressed by Entrepreneur contributors are their own. When you hear about core values, what comes to mind? In this age where technology is dominant, core values may seem like something from ...

The modern employee and consumer want to know that companies care about more than just sales and profit. People are more motivated to work—and consumers are more likely to patronize a brand—when they ...

In an earlier post on values and personality, I explained why values could be considered a type of personality trait. Personality traits are typically defined as "consistent patterns of thoughts, ...