I just cleaned out the office junk drawer and found more than seven punch cards for everything from pizza to coffee. Clearly, ...

At the point of sale, there is a direct connection between the customer and the retailer—and it’s a powerful moment for ...

Most restaurant loyalty programs are built around the same fundamental idea: Give guests a reason to come back. Spend enough, ...

Hand on your heart, how many loyalty programs have you signed up for just to get that 15% off welcome coupon and then immediately forgot about afterward? As David Beckham said: Be honest! Even in this ...