Designed as a high-tech marketing resource, QR (quick response) codes have many useful applications. These (usually) black-and-white algorithmic codes are gateways to a potential multimedia nirvana.

Uniqode reports many QR Code strategies fall into the "one-scan trap," leading to missed customer lifetime value.

Uniqode reports that brands can leverage packaging QR codes to build direct customer relationships, overcoming retail access ...

Technology speeds up our world, enabling faster turnaround times, streamlined efforts and near-instant transactions. At the same time, today’s consumer is more interested in buying the right item than ...

Now that Google is using the two-dimensional bar codes as part of its local businesses listings program, it's all the more reason for an app to help read them. CNET contributor Don Reisinger is a ...

Uniqode reports that QR Code engagement is stable, but brands must improve execution to meet consumer expectations for ...

During the halftime show of this year's Super Bowl, a floating QR code took a star turn in a prominently placed advertisement. That ad, which was run by cryptocurrency exchange platform Coinbase, ...